Root Cause Vegan Cafe
Root Cause Vegan Cafe is the concept of a long time vegan and food lover. The cafe offers organic, vegan food prepared to a high standard while producing minimal waste. When asked to develop the brand the client wanted a memorable logo with a mix of type and imagery. For the combination logo, I used the U and the O as a growing bud which ties in with the organically farmed food ethos of the Cafe. The T design as a fork to acknowledge the vegetarian mantra of "forks over knives" and the top of the T as a spade as another hat tip to the organic, farmed element of the cafe.
